

At any rate, it is a violation to use the Bluetooth word mark and/or logos in relation to a product that is not in fact Bluetooth enabled. Manufacturers should consider a product packaging design that does not use Bluetooth logo if the technology is only going to be made available as an optional component. It is difficult for manufacturers to create separate casings for each model, based on the options that a consumer may or may not want. Manufacturers have been known to sell products that do not have Bluetooth hardware but include the Bluetooth icon/switch on the product user interface that is intended to enable/disable that functionality. While it is our practice to educate manufacturers about the proper use of the Bluetooth brand by stating that "the Bluetooth Logo shall be used only in conjunction with qualified Bluetooth products and services that go through the Qualification Program," there are cases where it is legitimately difficult for manufacturers to meet this guideline.

I've seen some products on the market that display the Bluetooth logo, but the actual product does not have integrated Bluetooth technology.

